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we are an idea apothecary

We are a strategy and brand design studio. In short, we take care of brands. We create and reshape brands and systems that drive good business and healthy brand engagement. We do this by keeping a solid idea at the centre of everything we do – no snake oil remedies here!

When it comes to strategy and design, we blend the functional with the fantastical. The tactical with the terrific. From concept to craft phase, we work closely with our clients to dispense an elixir for perfect brand health. It’s about forging better solutions. Banishing the ordinary and striving for the remarkable.

we nurture brands

With our unique mix of experts, skills and services, we create brands that are the envy of others. That’s because we have what it takes to launch and grow businesses that challenge the norm and define what’s next. And what’s next, after that.

our dispensary

Brand Strategy
Creative Direction
Concept Development
Name Generation
Logo Design
Brand Development
Brand Guidelines
Packaging Design

our experience

Our experience with brand creation and elevation is as solid as our reputation. We’ve worked with brave start-ups, established small to large businesses, big corporations and household names. We believe that everyone deserves to have good brand health – and we have the winning recipe to make that happen.

let’s make something great together

We are always looking to work with like-minded brands. A little health warning: we encourage our clients to be brave. To be bold. To embrace the unique and create something remarkable and memorable, together.

Up for the challenge? Ready to stand out? Let’s talk.

12 + 8 =

find us at

11 Santorini Village,
22 Juniper Way,
Faerie Knowe, Fish Hoek,
Cape Town, 7975

get in touch

+27 84 800 6003

© Idea Apothecary 2020